An ARK is represented by a sequence of characters that contains the label, "ark:", optionally preceded by the protocol name ("http://") and hostname that begins every URL. That first part of the URL, or the "Name Mapping Authority" (NMA), is mutable and replaceable, as neither the web server itself nor the current web protocols are expected to last longer than the identified objects. The immutable, globally unique identifier follows the "ark:" label. This includes a "Name Assigning Authority Number" (NAAN) identifying the naming organization, followed by the name that it assigns to the object.
Note that the ark:/NAAN/Name remains the same.
NAAN: Name Assigning Authority Number
The NAAN part, following the "ark:" label, uniquely identifies the organization that assigned the Name part of the ARK. Often the initial access provider (the first NMA) coincides with the original namer (represented by the NAAN), however, access may be provided by one or more different entities instead of or in addition to the original naming authority.